Our Story

                   “Everyone who’s ever taken a shower has an idea.It’s the person who gets out of the shower
                  dries off and does something about it who makes a difference”

                                                                                                                                              ~Nolan Bushnell

For long as I could remember the idea of owning an apparel company was only inbuilt, a seed that was sowed when I was born in tirupur, textile hub of India. Sometime ago we were engineers working in different places, but on a rainy afternoon I never thought a nonsense talk with two of my best buddies would lead us to create a brand which reflects our common likes. We are fans of few, less is more for us, prefer stuffs which are simple, have an admiration for minimalism, love creative arts and are eager to MAKE A DIFFERENCE(M-A-D). We envisaged a brand to be conceptual, minimal in design and yet appealing. With friends & relatives already supplying tshirts to some of the leading clothing brands, it becomes possible for us to manufacture too & tshirts became our natural choice to showcase our ideas.

Meanwhile when our online webstore was getting ready, we decided to get our hands dirty & do some experiments offline. Officially registered in 2010 as Madcolours, we started as a venture selling customised tshirts. Since then we have succesfully delivered House tshirts for bunch of schools in Tamilnadu, Kerala, corporate tshirts for Indian airforce and are constantly following this as a seperate wing. But this didnot suffice us as we have not created any difference yet. Madcolours wants to be recognised as an apparel company which provides unique tshirt designs through its brand Madvariants. Madvariants because we believe we can MAKE A DIFFERENCE(M-A-D) by being variant.

/Vijay, Founder

Our Mission

To be known as unique tshirt designer brand which is elegant in design, quality, packaging and online shopping expereince. Madvariants is a fresh design driven INDIAN t-shirt brand with minimalism being heart of all designs. With the T-shirt market crowded with cluttered designs, Madvariants aims to make designs which are conceptual, minimal thereby making a difference on its own.

Copyright 2011 madvariants.com.Website layouts, product designs and content are the property of madcolours.

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